Every Convay score is computed only from public data anyone could check, the same way for every business — customer or not. It is methodology-based, consistently applied, reproducible, and disputable. This is model score-model/1.4.
| Category | Points | What it measures |
|---|---|---|
| Reviews and reputation | 35 | How your review count, rating, freshness and pace compare — mostly against your actual local rivals. |
| Google Business Profile | 18 | Whether your Google profile is complete enough to convert a searcher. |
| Local visibility | 12 | Where you appear in Google Places search results for your trade near you. |
| Responsiveness | 12 | Whether customers can reach you — in their words, and by your site’s capture paths. |
| Web presence | 10 | Whether you exist beyond Google, and whether that site works on a phone. |
| Offer clarity | 8 | Whether a stranger can tell what you do, where, and what to do next in 15 seconds. |
| Listings and citations | 5 | Whether your contact details agree between your Google listing and your own website. |
| Total | 100 |
Reviews and reputation (35): Count vs competitors (12) · Average rating (10) · Recency (8) · Velocity (5)
Google Business Profile (18): Photos (5) · Hours set (4) · Website listed (3) · Phone listed (3) · Category + attributes (2) · Profile description (1)
Local visibility (12): Search presence (12)
Responsiveness (12): Reachability complaints (5) · Phone consistency (3) · After-hours capture (4)
Web presence (10): Existence ladder (5) · Mobile speed (2) · HTTPS (1) · Click-to-call (1) · Established domain (3+ yrs) (1)
Offer clarity (8): Services enumerated (2) · Service area stated (2) · Pricing signal (2) · Visible next step (2)
Listings and citations (5): Website NAP matches GBP (3) · Address published on site (2)
Local legend (85–100) · Rising star (70–84) · On the rise (55–69) · On the map (40–54) · Ghost town (0–39)
Tier names and thresholds are being calibrated on a large sample of businesses.
Some checks use a rougher but uniform instrument today, sharpened in later versions. Weights and bands never change between versions — only the measurement. Every one is applied identically to every business.
We record your position in Google Places search results for your category near you — the same relevance ranking, measured identically for every business, without per-user personalisation.
We match your business name and phone number between your website and Google, and check that an address or service area is published on your site. Matching your address against Google is deferred to v2 — unit numbers and street abbreviations generate disputes out of proportion to signal.
If your website blocks automated readers, the checks that need it are set aside and the category is rescored on what we could verify — you are never zeroed for bot protection.
Google returns up to five reviews per business, ordered by relevance. Recency and pace are estimated from those — a coarse but uniform v1 signal that a monthly re-score sharpens over time.
We look up when your website’s domain was registered via the public RDAP registry (the successor to WHOIS). A lookup that fails is marked unverified and set aside — an unknown age is never scored as a young domain.
Google writes the short description shown on your profile (the editorial summary) from how complete and established your listing is — you can’t edit it directly. We score its presence as a completeness signal; the fix is to enrich your profile, not to type a description.
Think a number is wrong? Every score keeps its evidence, and any change is explainable line by line. Contact us to dispute a score and we’ll review it against the stored evidence.
Convay scores are our own analysisBusiness data: Google Maps